Ad-da

One of the most interesting advertisements that I have seen in the recent times is the Asian Paints advertisement for red paints. Red colour is associated with anger and blood, but, the advertisement is able to change that perception and conveys a pleasing affect. The background music and voice by Shubha Mudgal, singing 'Laal, laal..', is strong and blends with overall message of the advertisement. Very well crafted advertisement.

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